About Greenrock


Greenrock is a third-generation family real estate business with a proud tradition of supporting the community and seeking greater equity for all.

In 1910, European immigrant Louis Green arrived in Toronto and began working as a bricklayer with his sons joining him as the company grew. After WWII, Louis and his sons, including Greenrock’s founder, Al Green, developed the family business and built thousands of residential units across the GTA, including the city’s first planned community in Don Mills.

Greenrock manages some of the city’s most iconic rental properties in midtown and downtown Toronto. Please visit Greenrock IMPACT to learn more about how we are helping to create strong, healthy, and environmentally sustainable communities across Toronto.

Al Green (bottom left) and company finishing construction at Village Green in 1964:


Mission: To provide an exceptional personal experience each and every day through our culture of service by taking a thoughtful approach to our communities and investing in people, property, innovation, stewardship and social responsibility.
Vision: Working as one organization, we will be recognized for delivering an exceptional customer experience in real estate services and contributing to our communities.
★  Professionalism: Conducting business with high standards and best practices.
★  Integrity: Acting respectfully and ethically; doing the right thing – with dignity.
★  Accountability: Taking responsibility and delivering on commitments.
★  Supportive: Creating a coworking environment that supports and encourages team members to willingly mentor each other and seek opportunities to assist – all for the betterment of the team, organization and community.
★  Passionate: We are dedicated to providing leadership in real estate and property management, giving and caring about people.
★  We are impacting lives – living and workplace environments, giving back – which influences everything we do.
★  We value our employees and believe in treating them with warmth, respect and fairness while providing them with opportunities to develop professionally and be rewarded for a job well done.
★  We believe that assets under management must be well maintained and improved to remain relevant and competitive in the marketplace. 
★  We believe that delivering excellent customer experience is the key to our success.
★  We are committed to our founding beliefs of conservative investment and prudent risk management but are progressive in striving for higher levels of achievement.

April 20, 1944: 55 Maitland now sits where these three houses once stood:

Present Day 55 Maitland: