About Greenrock


Greenrock is a third-generation family real estate business with a proud tradition of supporting the community and seeking greater equity for all.

In 1910, European immigrant Louis Green arrived in Toronto and began working as a bricklayer with his sons joining him as the company grew. After WWII, Louis and his sons, including Greenrock’s founder, Al Green, developed the family business and built thousands of residential units across the GTA, including the city’s first planned community in Don Mills.

Greenrock manages some of the city’s most iconic rental properties in midtown and downtown Toronto. Please visit Greenrock IMPACT to learn more about how we are helping to create strong, healthy, and environmentally sustainable communities across Toronto.


Greenrock operates on the traditional territory of many nations including the Mississaugas of the Credit, Anishinabek (ah-nish-nah-bek) Nation, Haudenosaunee (ho-den-oh-show-nee) and Wendat (wen-dat) peoples.

This territory is protected by the Dish With One Spoon Wampum Belt Covenant, an agreement between the Haudenosaunee Confederacy, the Ojibwe, and allied nations to live in peace and take care of the land and creatures among us. The Mississaugas of the Credit were forced to give up their land by signing the Toronto Purchase (Treaty 13) in 1805.

As a real estate company that owns and manages several residential and commercial properties in Toronto, we feel grateful to provide safe and inclusive spaces for diverse members of our community to both live and work in harmony. At the same time, we feel a strong conviction – as settlers and their descendants—to acknowledge the colonial foundations upon which this city is built.

Below are the three key actions Greenrock is taking to support reconciliation:

Working in solidarity with Indigenous peoples who continue to heal from a long history of violence and abuse that is still ongoing, Greenrock take strides toward reconciliation by developing strong partnerships with a host of local Indigenous organizations and celebrating cultural diversity through Greenrock IMPACT.

We refuse to hide behind the veil of ignorance and actively participate in reconciliation-focused diversity and inclusion training workshops as a team to expand our knowledge and continue opening our minds and hearts to the needs of Indigenous peoples.

We vow to serve as proud allies to our Indigenous friends and community members who have and continue to call Turtle Island home for centuries.

Greenrock will remain forever grateful to live and work on this land.

Al Green (bottom left) and company finishing construction at Village Green in 1964:


Mission: To provide an exceptional personal experience each and every day through our culture of service by taking a thoughtful approach to our communities and investing in people, property, innovation, stewardship and social responsibility.
Vision: Working as one organization, we will be recognized for delivering an exceptional customer experience in real estate services and contributing to our communities.
★  Professionalism: Conducting business with high standards and best practices.
★  Integrity: Acting respectfully and ethically; doing the right thing – with dignity.
★  Accountability: Taking responsibility and delivering on commitments.
★  Supportive: Creating a coworking environment that supports and encourages team members to willingly mentor each other and seek opportunities to assist – all for the betterment of the team, organization and community.
★  Passionate: We are dedicated to providing leadership in real estate and property management, giving and caring about people.
★  We are impacting lives – living and workplace environments, giving back – which influences everything we do.
★  We value our employees and believe in treating them with warmth, respect and fairness while providing them with opportunities to develop professionally and be rewarded for a job well done.
★  We believe that assets under management must be well maintained and improved to remain relevant and competitive in the marketplace. 
★  We believe that delivering excellent customer experience is the key to our success.
★  We are committed to our founding beliefs of conservative investment and prudent risk management but are progressive in striving for higher levels of achievement.

April 20, 1944: 55 Maitland now sits where these three houses once stood:

Present Day 55 Maitland: