The Green family has supported numerous philanthropic initiatives across the greater Toronto area and has made it their mission to incorporate giving back as an integral part of the family business. Greenrock Real Estate Advisors embodies this mission and aims to build stronger, healthier and environmentally sustainable communities across the city of Toronto. Through the support of local charities, we empower our employees, residents and commercial tenants to care about the community and inform them of how we are impacting lives through our Greenrock IMPACT initiatives. With a long history of charitable giving that dates to its founding days, Greenrock continues to expand its outreach opportunities with new innovative methods to increase employee, resident and commercial tenant participation and increase the impact in our communities.
One of the first charitable partnerships pursued by Greenrock was with The Hospital of Sick Children. In 2006, Greenrock partnered with The Hospital of Sick Children donating four fully furnished residential suites to the families of long-term patients in hospital. The charity suite program provides fully furnished two-bedroom suites to families in need. By working closely with local hospitals, we can relieve some of the burden off the families who's loved one is undergoing life-saving treatment. The Greenrock suites mean families do not have to commute or incur hotel costs to be with their loved ones while they are receiving medical care. When the new Ronald McDonald House was built, Sick Kids did not require the use of these suites any longer. Over the years, the charity suite initiative has expanded to include patients from Sunnybrook Health Sciences Centre, Spinal Cord Injury Ontario and Mount Sinai Hospital.
Since 2011, Greenrock has supported The Greater Toronto Apartment Association (GTAA) to combat homelessness in Toronto and is now a platinum level sponsor. The initiative is used to fund community agencies that work directly with the homeless and helps provide shelter, food and medical treatment to those in need.
Since its inception, Greenrock buildings have participated in the Spring Housing Owners and People Everywhere (Spring H.O.P.E) annual food drive to combat malnourishment for at-risk communities in the Toronto area. Greenrock has pledged to match every pound of food collected with $2.50 to be donated to either a food bank or a charity in need of food.
In late 2018, Greenrock introduced a new vision for philanthropic giving and launched the Greenrock IMPACT donation. For the 2018 IMPACT donation, Greenrock tenants nominated local, non-political, all-inclusive charities to each receive a donation of $20,000. Once the final votes were counted, the Greenrock IMPACT team donated $100,000 on behalf of residents to Camp Oochigeas, Casey House, The Redwood, SPRINT Senior Care, and Stella's Place with each charity receiving $20,000. The Redwood received an additional donation of $10,000 on behalf of commercial tenant nominations.
By prioritizing local Toronto based organizations, tenants are able to see the impact of their donation first-hand. Just this past summer, Camp Oochigeas was able to host their largest summer camp ever, hosting over 600 childhood cancer patients as a direct result of Greenrock's IMPACT donation. With the extra funds, The Redwood has since launched a "fill the fridge" campaign that provides food gift cards for families that leave their care to ensure they have some supplies as they start a new life. Through the additional support, a new playground was created to provide a carefree, safe haven for the children who stayed at The Redwood.
The following year, the Greenrock IMPACT team expanded its giving and increased it's 2019 IMPACT donation to $125,000! Greenrock asked over 4,000 residents to nominate charities for the 2019 IMPACT Donation. With an overwhelming amount of nominations, 13 local charities were selected to be on this year's ballot. The final vote ended on November 11th, 2019 and Greenrock made a donation of $25,000 to each of the five charities that received the most resident votes. Greenrock is proud to announce the following charities are the recipients of this year's 2019 IMPACT Donation: The Toronto Children's Breakfast Club, Eva's Initiatives for Homeless Youth, Good Foot Support Services, Out of the Cold Foundation and The 519 Church Street Community Centre. The Toronto Children's Breakfast Club received an additional $10,000 donation on behalf of Greenrock's commercial tenants. The IMACT donation has led to continued philanthropic partnership between Greenrock and the charities with staff volunteer days planned at each organization.
Greenrock has also participated in a back to school campaign that was conducted with Start2Finish asking tenants to donate school supplies to support children in poverty. We decided to take part in this initiative to help the children disenfranchised by the July 2019 fire at 650 Parliament Street in Toronto. In total, 101 backpacks full of supplies and $1,000 was donated to help the children affected by the fire.
Giving back to the community is a core mission at Greenrock and is exemplified from ownership on down. The goal of Greenrock's philanthropic endeavors is to empower employees, residents, commercial tenants and our clients to directly influence social change within their communities. This is accomplished by creating a culture that enables tenants and staff to have a voice in what philanthropic opportunities are pursued. The formation of the Greenrock IMPACT Team has provided a platform to discuss, develop and pursue innovative strategies to better our community.